I recently took your course on running ads on Facebook and directing traffic to Spotify. Our team implemented the strategies you shared in the course, and we’ve been closely monitoring the metrics. While we’ve seen a significant number of link clicks but we haven’t observed a corresponding increase in Spotify streams.
Here are some specific details about our campaign:
-5 pieces of 15-Second Traffic Ads on IG/FB/Messenger Stories and IG/FB Reels directing to Spotify
-Each has a budget of $5/Daily but we eventually paused the other three that we’re not doing well the next day and changed the budget for the two remaining ads with $2.50/daily. - After 48 hours, though there were no changes on the numbers on Spotify Streams, and we’ve got 400+ link clicks for each ad.
-We added another two ads for split test again with a daily budget of $1/day each and the other old ad except for the best performing one with $2/day for a total of $5/daily for the campaign
-Still by this time, though link clicks are increasing, there are still zero streams on Spotify on that specific song.
We believe we followed your guidance closely and would appreciate any additional advice or insights you might have on optimizing our approach. Specifically, we’re interested in understanding if there are common pitfalls or adjustments that could enhance the conversion from link clicks to actual streams on Spotify.