When we’re putting out content prior to our release we use the chorus of the song with the singer/band performing (lip singing etc…) it, and my question is do we actually use the song that isn’t released yet so people will already know the chorus of the song we release on day 22? (or whichever 20th something day depending on the plan you’re using) This may seem like an obvious answer but I just want to be sure that is what is being said to do for the 22 Day release strategy.
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Based on Damian Keyes’ advice, I have found it to be a very good and effective way to introduce the different parts of a song or chorus before its official release. It helps to impress it on the listeners’ minds and increase their interest in the forthcoming release. It gives people a taste of what to expect and can create a sense of anticipation around the song. Using illustrative images and examples in the content can help raise awareness of the song and help people to recognise it more easily when it is officially released. This can also help to create a visual connection with the song and reinforce its recognisability. In general, a planned and attractive presentation of the song before release can help to create excitement and interest, which can contribute to the success of the song after its official release. Some may have different experiences, but I wanted to share my own here. 
Thanks for the speedy response! I will be using the new songs in my content before I release them.
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Hey! Just thought I’d share what I do, but can’t promise you’ll find it helpful or a good idea haha. So I’m releasing a single every 5 weeks throughout the year. In the week building up to a release date, I post content with the upcoming single, and I then use the new single in content for the 3 weeks after the release date. I then use a week to post ‘general content’, so not song specific.
Examples
- things you don’t know about me
- TikTok capcut trends
- covers
- oddly satisfying when…
- songwriting tips
- equipment I use to create songs
- check out what these blogs wrote about me
- thank you to my first … subscribers/followers
And then I repeat the cycle. Hopefully that makes sense!
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